High Hotels Celebrates 10 Years of Strong Sales Performance

As Clients Evolve, So Does High’s On-the-Go Sales Teams and Their Technology Tools

February 10, 2011 – High Hotels Ltd. recently celebrated a decade of strong sales performance and growth. High Hotels, which operates 11 properties with different flags in the northeast, credits much of its success to its team of effective sales professionals and to hotel SystemsPro, a leading provider of ASP-based enterprise hotel sales software and service solutions for hotel companies. Both High Hotels and hotel SystemsPro acknowledge that they have grown up with each other over the last 10 years. Click here to learn more about hotel SystemsPro solutions.

hotel SystemsPro listens to operators
High Hotels began using the hotel SalesPro automated sales solution to centralize and coordinate its sales efforts before the system was web-based. “The hotel SalesPro team is very open to suggestions and has used our feedback to refine their system,” said Stephanie Reese, vice president of sales and marketing for High Hotels, based in Lancaster, PA. hotel SalesPro is scalable so a hospitality company with multiple properties of different sizes can have all its sales information on one platform. “As we expanded, they refined and evolved their solutions,” Reese said. “Our salespeople asked for ease-of-use changes to make their activities more productive in the field. hotel SystemsPro integrated hotel SalesPro with other applications so we can merge our group sales information with word processing and spreadsheets. This adds greater efficiency to our sales team’s communications and enables them to more closely track their customers and prospects remotely.”

hotel SalesPro maximizes revenue and leads for multiple brands
Reese finds the solution invaluable in monitoring the sales teams’ performance of High Hotels’ various brands, which include Hampton Inn, Hampton Inn and Suites, Homewood Suites, Hilton Garden Inn, and Courtyard by Marriott. The system enables her to focus on the revenue potential for each hotel and to create precisely measurable sales goals for each. High Hotels easily establishes corporate group rates, accesses group bookings, compares YTD rates for past years, and monitors sales performance for single hotels and its entire portfolio with hotel SalesPro.

“Our salespeople input their sales activity daily,” Reese said. “They don’t have to duplicate their work when I need their sales information for month-end reports. It is at my fingertips whenever I need it and makes our operation more efficient.”

Reese said hotel SalesPro enables her salespeople to:

• Quickly pull up a record of the previous interactions everyone on her team has had with a prospect or client so they always have current company information,
• Input essential information about prospects and customers immediately after a meeting, while the details are still fresh,
• Cross-sell between brands operated by High Hotels; additionally all salespeople have sales histo-ries for the company’s accounts available on laptops for personalized selling.

hotel SalesPro simplifies group bookings
“The system makes group bookings easy,” said Reese. “It automates our operation and generates contracts, cover letters, and other correspondence. We have an excellent relationship with our brands, they do a great deal for us, and hotel SalesPro supports them every step of the way.”

hotel SalesPro enables multi-flag operators to own and control their sales account information and leverage it to cross-sell their properties to the most appropriate accounts. If the company generates the lead internally, it can book the business into one or more of its properties to accommodate larger groups. It is a win-win situation for High Hotels and the brands in its portfolio. “hotel SalesPro is like a partner to us and the system is perfect for multi-brand operations like ours.”

About High Hotels, Ltd.
High Hotels, Ltd. was formed in July of 1988 to develop, acquire, and manage, limited feature hotels in the Mid-Atlantic States. The company currently operates eleven hotels as independent franchises from Hilton Hotels, Corporation and Marriott International. High most recently opened a Spring Hill Suites by Marriott in Ewing, NJ. Its hotels are located in Lancaster, Harrisburg West, Reading/Wyomissing, Wilkes-Barre, York, Pennsylvania, Annapolis, Maryland, Ewing, New Jersey and Middletown, New York. High Hotels development plans are to continue to grow its number of hotels by acquiring sites in defined market areas within Pennsylvania, New Jersey, Delaware, New York, and Maryland and constructing limited service hotels under franchises from major hotel chains like Hilton and Marriott.

About hotel SystemsPro
Founded in 1996, hotel SystemsPro is a technology company operated by hospitality professionals who provide high performance, ASP-based enterprise and property solutions that enable hotel companies to grow market share through better management of assets, increased sales, reduced operating expenses, and a higher quality guest experience. hotel SystemsPro partners with clients to provide solutions that scale across a broad range of properties in North America and around the world. Whatever the size of the property operator or its challenges, hotel SystemsPro solutions do the heavy lifting for operators to streamline operations and boost staff productivity and profitability. Our solutions include hotel SalesPro, hotel CateringPro, hotel ServicePro and hotel WebSpace. For more information, visit www.hotelsystemspro.com.

hotel SalesPro is a multi-property ASP sales and catering system with scalable functionality that increases sales efficiency for hotel chains and independent properties. hotel ServicePro is an economical hotel maintenance solution that preserves property asset value and improves guest service by automating the communication, scheduling, tracking and reporting of tasks surrounding best practices, guest requests, safety requirements and preventive and equipment management. hotel WebSpace, is an effective new online marketing solution that drives market share for hotel companies.

Contact

High Hotels, Ltd.
1853 William Penn Way
P.O. Box 10008
Lancaster, PA 17605-0008
Phone: (717) 393-3600
Email: sgreese@high.net
www.HighHotels.com

hotel SystemsPro
Lana Perkins, CHA
Senior Vice President
280 Interstate North Circle, Suite 600
Atlanta, GA 30339
Phone: (770) 303-9911 or Toll free: (877) 263-3645
Email: Lana.perkins@hotelsystemspro.com
www.hotelSystemsPro.com

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: (404) 256-5512
Email: Julie(at)softscribeinc.com
www.softscribeinc(dot)com

# # #